Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 4th ed. - Harlow : Financial Times Prentice Hall, 2007. - xxxviii, 714 p. : col. ill. ; 27 cm.
Previous ed.: 2004.
Includes bibliographical references and index.
9780273706786 0273706780
Export marketing.
Export marketing--Case studies.
HF1416 / .H65
658.8'4
Global marketing : a decision-oriented approach / Svend Hollensen. - 4th ed. - Harlow : Financial Times Prentice Hall, 2007. - xxxviii, 714 p. : col. ill. ; 27 cm.
Previous ed.: 2004.
Includes bibliographical references and index.
9780273706786 0273706780
Export marketing.
Export marketing--Case studies.
HF1416 / .H65
658.8'4
