000 -LEADER |
fixed length control field |
00870cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
0273706780 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061222s2007 enka e b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780273706786 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0273706780 |
050 04 - CLASS MARK |
Class Mark |
HF1416 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Hollensen, Svend. |
245 10 - TITLE STATEMENT |
Title |
Global marketing : |
Subtitle |
a decision-oriented approach / |
250 ## - EDITION |
Edition statement |
4th ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Harlow : |
Publisher |
Financial Times Prentice Hall, |
Date |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxxviii, 714 p. : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2004. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Export marketing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Export marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |