SKOLKOVO Library

SKOLKOVO School of Management

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61.
Брэнди и брэндинг / под редакцией Риты Клифтон и Джона Симмонза ... [et al.].

by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena.

Publisher: Москва : Олимп-бизнес, 2008Online access: Table of contents | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 B733 2004] (1).
62.
Брэнд Америка : Мать всех брендов / Саймон Анхольт.

by Анхольт, Саймон, 1946-.

Publisher: Москва : Добрая книга, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 A1] (1).
63.
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.

by Post, Karen.

Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 P647 2012] (1).
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64.
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.

by Light, Larry [author.] | Kiddon, Joan, 1949- [author.].

Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .L54] (1).
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