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Брэнд Америка : Мать всех брендов / Саймон Анхольт.

By: Анхольт, Саймон, 1946-.
Publisher: Москва : Добрая книга, c2009Description: 231p. : ill. ; 24 cm.ISBN: 9785981244056.Subject(s): Brand name products -- United States | Branding (Marketing) -- United States | International economic relations | Anti-Americanism | Anti-Americanism -- Arab countries | United States -- RelationsDDC classification: 658.8/27 Online resources: Table of contents only
Contents:
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		Not Tagged HD69.B7 A1 (Browse shelf) Available 2000003956
Total holds: 0

Includes bibliographical references (p. [263]-287) and index.

Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.

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