B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
By: Kotler, Philip.
Contributor(s): Pfoertsch, Waldemar | Michi, Ines.
Publisher: Berlin : Springer, c2006Description: xvi, 357 p. : ill. ; 25 cm.ISBN: 9783540253600; 3540253602.Subject(s): Brand name products -- Management | Product management | Industrial marketing | Relationship marketingDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 K68 (Browse shelf) | 1 | Available | 2000001169 |
Total holds: 0
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| HD69.B7 K449 Стратегический брэнд-менеджмент : | HD69.B7 K45 Strategic brand management : | HD69.B7 K66 Brand society : | HD69.B7 K68 B2B brand management / | HD69.B7 .L56 Brand sense : | HD69.B7 .L56 Brand sense : | HD69.B7 M67 The global corporate brand book / |
Includes bibliographical references (p. [331]-341) and indexes.
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