SKOLKOVO School of Management

Normal view MARC view ISBD view

B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

By: Kotler, Philip.
Contributor(s): Pfoertsch, Waldemar | Michi, Ines.
Publisher: Berlin : Springer, c2006Description: xvi, 357 p. : ill. ; 25 cm.ISBN: 9783540253600; 3540253602.Subject(s): Brand name products -- Management | Product management | Industrial marketing | Relationship marketingDDC classification: 658.827
Tags from this library: No tags from this library for this title.
Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 K68 (Browse shelf) 1 Available 2000001169
Total holds: 0

Includes bibliographical references (p. [331]-341) and indexes.

There are no comments for this item.

Log in to your account to post a comment.