The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
By: Salinas, Gabriela.
Publisher: Chichester : Wiley, c2009Description: xxviii, 420 p. : ill. ; 24 cm.ISBN: 9780470740316; 0470740310.Uniform titles: Valoracion de marcas. English Subject(s): Branding (Marketing) | Brand name products | ValuationDDC classification: 657.7| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.1255 .S35 (Browse shelf) | 1 | Available | 2000000660 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.1255 .G86 Гарри Поттер : волшебство бренда / | HF5415.1255 .H36 Branding your business : | HF5415.1255 .K68 Ingredient branding : | HF5415.1255 .S35 The international brand valuation manual : | HF5415.1255 .S55 Experiential marketing : | HF5415.1255 .T86 Branded male : | HF5415.1255 .W35 Buying in : |
"Revised and updated from the original Spanish edition 'Valoracion de marcas: revision de enfoques, metodologias y proveedores' published in 2007 by Ediciones Duesto, Barcelona"--T.p. verso.
Includes bibliographical references (p. [406]-413) and index.
Translated from the Spanish.
There are no comments for this item.