Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
By: Fisk, Raymond P.
Contributor(s): Grove, Stephen J. (Stephen John) | John, Joby.
Publisher: Boston, Mass. : Houghton Mifflin, c2008Edition: 3rd ed.Description: xxiv, 276 p. : ill. ; 26 cm.ISBN: 9780618641802; 0618641807.Subject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD9980.5 .F57 (Browse shelf) | 1 | Available | 2000000923 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HD9940.U4 L36 National capitalisms, global production networks : | HD9969.S6 R58 Путешествие футболки в мировой экономике : | HD9980.5 .F549 Service management : | HD9980.5 .F57 Interactive services marketing / | HD9980.5 .H358 The handbook of service industries / | HD9980.5 .J64 Service operations management : | HD9980.5 .K375 Services marketing management : |
Previous ed.: 2003.
Includes bibliographical references and index.
There are no comments for this item.