Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
By: Li, Charlene.
Contributor(s): Bernoff, Josh.
Publisher: Boston, Mass. : Harvard Business Press, c2008Description: xiii, 286 p. : ill. ; 25 cm.ISBN: 9781422125007; 1422125009.Subject(s): Online social networks -- Economic aspects | Information society -- Economic aspectsDDC classification: 303.48/33 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HC79.I55 .L48 (Browse shelf) | 1 | Available | 2000000135 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HC79.I5 T67 Top incomes over the twentieth century : | HC79.I55 It's alive : | HC79.I55 E93 Blown to bits : | HC79.I55 .L48 Groundswell : | HC79.I55 M355 The digital economy : | HC79.I55 M49 2003 Живая организация : | HC79.I55 S53 Information rules : |
Includes bibliographical references (p. 247-263) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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