Li, Charlene.
Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff. - Boston, Mass. : Harvard Business Press, c2008. - xiii, 286 p. : ill. ; 25 cm.
Includes bibliographical references (p. 247-263) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
9781422125007 1422125009
2007048659
GBA851709 bnb
014575204 Uk
Online social networks--Economic aspects.
Information society--Economic aspects.
HC79.I55 / .L48 2008
303.48/33
Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff. - Boston, Mass. : Harvard Business Press, c2008. - xiii, 286 p. : ill. ; 25 cm.
Includes bibliographical references (p. 247-263) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
9781422125007 1422125009
2007048659
GBA851709 bnb
014575204 Uk
Online social networks--Economic aspects.
Information society--Economic aspects.
HC79.I55 / .L48 2008
303.48/33
