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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.

By: Hollis, Nigel.
Publisher: New York, NY : Palgrave Macmillan, 2008Edition: 1st ed.Description: xvii, 254 p. : ill. ; 25 cm.ISBN: 9780230606227; 0230606229.Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.8/27 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 H646 (Browse shelf) 1 Available 2000000832
Total holds: 0

Includes bibliographical references (p. 239-246) and index.

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