The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
By: Hollis, Nigel.
Publisher: New York, NY : Palgrave Macmillan, 2008Edition: 1st ed.Description: xvii, 254 p. : ill. ; 25 cm.ISBN: 9780230606227; 0230606229.Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.8/27 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 H646 (Browse shelf) | 1 | Available | 2000000832 |
Total holds: 0
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| HD69.B7 G72 The brand innovation manifesto : | HD69.B7 G72 2006 Манифест инноваций бренда : | HD69.B7 H37 Бренд-Менеджмент. | HD69.B7 H646 The global brand : | HD69.B7 I527 Branding governance : | HD69.B7 K37 The new strategic brand management : | HD69.B7 K445 Best practice cases in branding : |
Includes bibliographical references (p. 239-246) and index.
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