| 000 -LEADER |
|---|
| fixed length control field |
01305cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2008009927 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080307s2008 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008009927 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780230606227 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0230606229 |
| 050 04 - CLASS MARK |
|---|
| Class Mark |
HD69.B7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal author |
Hollis, Nigel. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The global brand : |
| Subtitle |
how to create and develop lasting brand value in the world market / |
| 250 ## - EDITION |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
New York, NY : |
| Publisher |
Palgrave Macmillan, |
| Date |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
xvii, 254 p. : |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Brand name products. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Branding (Marketing) |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0828/2008009927-b.html |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0828/2008009927-d.html |
| 856 41 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/fy0903/2008009927.html |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 239-246) and index. |
