Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky.
By: Smilansky, Shaz.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: vi, 264 p. : ill. ; 25 cm.ISBN: 9780749452759; 0749452757.Subject(s): Branding (Marketing) | Target marketingDDC classification: 658.8/27 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.1255 .S55 (Browse shelf) | 1 | Available | 2000000040 |
Total holds: 0
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| HF5415.1255 .H36 Branding your business : | HF5415.1255 .K68 Ingredient branding : | HF5415.1255 .S35 The international brand valuation manual : | HF5415.1255 .S55 Experiential marketing : | HF5415.1255 .T86 Branded male : | HF5415.1255 .W35 Buying in : | HF5415.126 .B57 Commonsense direct & digital marketing / |
Includes bibliographical references (p. [258]-259) and index.
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