All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / William J. Cusick.
By: Cusick, William J.
Publisher: New York : American Management Association, c2009Description: x, 229 p. ; 24 cm.ISBN: 9780814414217; 0814414214.Subject(s): Consumers | Consumers -- AttitudesDDC classification: 658.8/342| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.32 .C87 (Browse shelf) | 1 | Available | 2000000526 |
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| HF5415.32 .C45 2006 Эмоции и рассудок. Их влияние на поведение потребителя Подробнее: http://www.bolero.ru/catalog/books/9785948330341.html / | HF5415.32 .C65926 Consumer tribes / | HF5415.32 .C73 Cram101 textbook outlines to accompany Consumer behaviour, Evans, Jamal & Foxall, 1st edition. | HF5415.32 .C87 All customers are irrational : | HF5415.32 .E27 Consumer behaviour : | HF5415.32 .H475 Guilt trip : | HF5415.32 .H54 The next big thing : |
Includes bibliographical references and index.
The bottom line : why customer experience really matters -- Your irrational customers : a look at how our brains work (and don't work) -- Brand promises : who or what are you, metaphorically speaking? -- Customer research : just what are your customers thinking? -- Prime time : how framing and context shape a customer's experience -- Irrational ain't stupid : the emotional component of high-end purchases -- A web of issues : online users know what they like, but they can't tell you -- Phoning it in : transform your phone interactions into powerful moments of truth -- Form or function : the power of emotional design -- Irrational employees : hire for emotion, train for skills -- Process this : tying it all together -- Getting started : three action steps you need to take first.
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