000 -LEADER |
fixed length control field |
01776cam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
2009007651 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090223s2009 nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009007651 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780814414217 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0814414214 |
050 04 - CLASS MARK |
Class Mark |
HF5415.32 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Cusick, William J. |
245 10 - TITLE STATEMENT |
Title |
All customers are irrational : |
Subtitle |
understanding what they think, what they feel, and what keeps them coming back / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
New York : |
Publisher |
American Management Association, |
Date |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
x, 229 p. ; |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumers. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumers |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |