Flip the script : persuade anyone by getting them to think your idea is their idea / Oren Klaff with Andy Earle.
By: Klaff, Oren [author.].
Contributor(s): Earle, Andy [author.].
Description: 1 online resource.ISBN: 9780525533955.Subject(s): Selling -- Psychological aspects | Persuasion (Psychology)
Additional physical formats: Print version:: Flip the scriptDDC classification: 658.85 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5438.8.P75 (Browse shelf) | Available | 2000007495 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.5 .D385 2013 Tilt : | HF5438.25 What got you here won't get you there in sales! : | HF5438.8.P74 K53 Pitch anything : | HF5438.8.P75 Flip the script : | HF5439.H54 M66 Crossing the chasm : | HF5548.32 .L5227 2016 The network imperative : | HF5548.32 .W3624 2015 Disrupting digital business : |
Why you need inception -- The dominance hierarchy -- Creating certainty -- Using pre-wired ideas -- The power of plain vanilla -- Leveraging pessimism -- How to be compelling -- Putting the scripts to work.
"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"--
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