| 000 -LEADER |
|---|
| fixed length control field |
01678cam a22003378i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21086814 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200904091928.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr_||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190704s2019 nyu o 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019980368 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780525533955 |
| Qualifying information |
(ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780525533948 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5438.8.P75 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.85 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Klaff, Oren, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Flip the script : |
| Remainder of title |
persuade anyone by getting them to think your idea is their idea / |
| Statement of responsibility, etc |
Oren Klaff with Andy Earle. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1907 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Why you need inception -- The dominance hierarchy -- Creating certainty -- Using pre-wired ideas -- The power of plain vanilla -- Leveraging pessimism -- How to be compelling -- Putting the scripts to work. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Psychology) |
| 9 (RLIN) |
465 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Earle, Andy, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Klaff, Oren. |
| Title |
Flip the script |
| Place, publisher, and date of publication |
[New York, New York] : Portfolio/Penguin, [2019] |
| International Standard Book Number |
9780525533948 |
| Record control number |
(DLC) 2019016910 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
