SKOLKOVO Library

SKOLKOVO School of Management

Normal view MARC view ISBD view

The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.

By: Chaney, Paul, 1955-.
Publisher: Hoboken, N.J. : Wiley & Sons, c2009Description: xxvii, 244 p. : ill. ; 24 cm.ISBN: 9780470499276; 0470499273.Subject(s): Internet marketing | Online social networks -- Economic aspects | Internet advertisingDDC classification: 658.8/72
Contents:
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
Tags from this library: No tags from this library for this title.
Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HF5415.1265 .C48 (Browse shelf) 1 Available 2000001419
Total holds: 0

Includes bibliographical references and index.

Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.

There are no comments for this item.

Log in to your account to post a comment.