Creative strategy in direct & interactive marketing / Susan K. Jones.
By: Jones, Susan K.
Publisher: Evanston, Ill. : Racom Communications, c2006Edition: 3rd ed.Description: xiv, 408 p. : ill. ; 24 cm.ISBN: 9781933199023; 1933199024.Other title: Creative strategy in direct and interactive marketing.Subject(s): Direct marketingDDC classification: 658.84| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.126 .J66 (Browse shelf) | 1 | Available | 2000001692 |
Total holds: 0
Previous ed. has title: Creative strategy in direct marketing.
Includes bibliographical references (p. 372-376) and index.
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