SKOLKOVO Library

SKOLKOVO School of Management

Creative strategy in direct & interactive marketing / (Record no. 370)

000 -LEADER
fixed length control field 01086cam a2200277 a 4500
001 - CONTROL NUMBER
control field 9781933199023
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051103s2006 ilua b 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA617621
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781933199023
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1933199024
050 04 - CLASS MARK
Class Mark HF5415.126
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Jones, Susan K.,
245 10 - TITLE STATEMENT
Title Creative strategy in direct & interactive marketing /
246 3# - VARIANT TITLE
Title Creative strategy in direct and interactive marketing
250 ## - EDITION
Edition statement 3rd ed.
260 ## - PUBLICATION INFORMATION
Place of publication Evanston, Ill. :
Publisher Racom Communications,
Date c2006.
300 ## - PHYSICAL DESCRIPTION
Physical description xiv, 408 p. :
500 ## - GENERAL NOTE
General note Previous ed. has title: Creative strategy in direct marketing.
650 #0 - SUBJECT HEADINGS
Subject term Direct marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 372-376) and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 33.85 1 HF5415.126 .J66 2000001692 2017-03-07 2016-11-15 1 33.85 2010-07-16 Book