Jones, Susan K., 1949-
Creative strategy in direct & interactive marketing / Creative strategy in direct and interactive marketing Susan K. Jones. - 3rd ed. - Evanston, Ill. : Racom Communications, c2006. - xiv, 408 p. : ill. ; 24 cm.
Previous ed. has title: Creative strategy in direct marketing.
Includes bibliographical references (p. 372-376) and index.
9781933199023 1933199024
GBA617621 bnb
Direct marketing.
HF5415.126 / .J66 2006
658.84
Creative strategy in direct & interactive marketing / Creative strategy in direct and interactive marketing Susan K. Jones. - 3rd ed. - Evanston, Ill. : Racom Communications, c2006. - xiv, 408 p. : ill. ; 24 cm.
Previous ed. has title: Creative strategy in direct marketing.
Includes bibliographical references (p. 372-376) and index.
9781933199023 1933199024
GBA617621 bnb
Direct marketing.
HF5415.126 / .J66 2006
658.84
