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Sense and respond : how successful organizations listen to customers and create new products continuously / Jeff Gothelf & Josh Seiden.

By: Gothelf, Jeff [author.].
Contributor(s): Seiden, Josh [author.].
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2017]Copyright date: �2017Description: viii, 253 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781633691889; 1633691888.Subject(s): Organizational effectiveness | Organizational resilience | Customer relations -- Management | Corporate cultureDDC classification: 658.8/12
Contents:
Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning.
List(s) this item appears in: BE in Trend | Books 2014 - 2017
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HD58.9 .G6795 (Browse shelf) 1 Available 2000007043
Total holds: 0

Includes bibliographical references and index.

Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning.

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