SKOLKOVO School of Management

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1. CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg.

by Greenberg, Paul.

Edition: 4th ed.Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .G743] (1).
2. Customer care excellence : how to create an effective customer focus / Sarah Cook.

by Cook, Sarah, 1955-.

Edition: 5th ed., Fully updated.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .C6635] (1).
3. Customer relationship management : concepts and technologies / Francis Buttle.

by Buttle, Francis.

Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .B88] (1).
4. Do the right thing : how dedicated employees create loyal customers and large profits / James F. Parker.

by Parker, James F. (James Francis), 1947-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HE9803.S68 P37] (1).
5. Inspire! : how to keep your customers when your competitors can't / Jim Champy.

by Champy, James, 1942-.

Publisher: Harlow : Financial Times Prentice Hall, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.525 .C43] (1).
6. The new age of innovation : driving cocreated value through global networks / C.K. Prahalad, M.S. Krishnan.

by Prahalad, C. K | Krishnan, M. S. (Mayuram S.).

Publisher: New York : McGraw-Hill, c2008Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .P69] (1).
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7. The new pioneers : the men and women who are transforming the workplace and marketplace / Thomas Petzinger, Jr.

by Petzinger, Thomas.

Edition: 1st Touchstone ed.Publisher: New York ; London : Simon & Schuster, 2000, c1999Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .P394] (1).
8. Strategic customer management : strategizing the sales organization / Nigel F. Piercy and Nikala Lane.

by Piercy, Nigel | Lane, Nikala.

Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .P54] (1).
9. Wowability : how to achieve it & why it matters / Imran Syed.

by Syed, Imran.

Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 S94] (1).
10. Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

by Day, George S | Moorman, Christine.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .D3695 2010] (1).
11. Поступай правильно : Как преданность работников приносит прибыль и постоянных клиентов / Джеймс Паркер.

by Джеймс Паркер, 1947-.

Publisher: Москва : Символ-Плюс., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HE9803.S68 P37 2008] (1).
12. The thank you economy / Gary Vaynerchuk.

by Vaynerchuk, Gary.

Edition: 1st ed.Publisher: New York : Harper Business, c2011Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .V396 2011] (1).
13. Employees first, customers second : turning conventional management upside down / Vineet Nayar.

by Nayar, Vineet.

Publisher: Boston, Mass. : Harvard Business Press, c2010Other title: Employees 1st.Availability: Items available for loan: SKOLKOVO Library [Call number: HD5650 .N375] (1).
14. Управление взаимоотношениями с клиентами.

by Harvard Business School. Press.

Publisher: Москва : Альпина Бизнес Букс, 2007Other title: Customer relationship management.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5414.5 .H37] (1).
15. Пространсво бизнес-инноваций : Создание ценности совместно с потребителем / К.К. Празалад, М.С. Кришнан.

by Прахалад, К.К | Krishnan, M. S. (Mayuram S.).

Publisher: Москва: СКОЛКОВО, 2011Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .P69 2008] (1).
16. Uncommon service : how to win by putting customers at the core of your business / Frances Frei, Anne Morriss.

by Frei, Frances | Morriss, Anne.

Publisher: Boston, Mass. : Harvard Business Review Press, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .F728 2012] (1).
17. The ice cream maker : an inspiring tale about making quality the key ingredient in everything you do / Subir Chowdhury.

by Chowdhury, Subir.

Publisher: New York : Doubleday, 2005Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.15 .C486] (1). In transit (1).
18. Акулы рынка : сорок стратегических методов для ускорения роста бизнеса / Рита Гюнтер Маграт, Ян С. Мак-Миллан.

by Маграт, Рита Гюнтер | MacMillan, Ian C, 1940-.

Publisher: Москва : Вильямс, c2007Other title: Market busters | 40 strategic moves that drive exceptional business growth.Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .M3838 2005] (1).
19. The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].

by Holloman, Christer | Adeyeri, Eb.

Publisher: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, 2012Other title: MBA.Online access: Cover image | Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.2 .H645 2012] (1).
20. Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, N. (Niraj).

Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .D385 2013] (1).