Gothelf, Jeff,
Sense and respond : how successful organizations listen to customers and create new products continuously / Jeff Gothelf & Josh Seiden. - viii, 253 pages ; 24 cm
Includes bibliographical references and index.
Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning.
9781633691889 1633691888
2016033762
Organizational effectiveness.
Organizational resilience.
Customer relations--Management.
Corporate culture.
HD58.9 / .G6795 2017
658.8/12
Sense and respond : how successful organizations listen to customers and create new products continuously / Jeff Gothelf & Josh Seiden. - viii, 253 pages ; 24 cm
Includes bibliographical references and index.
Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning.
9781633691889 1633691888
2016033762
Organizational effectiveness.
Organizational resilience.
Customer relations--Management.
Corporate culture.
HD58.9 / .G6795 2017
658.8/12
