Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff.
By: Klaff, Oren.
Publisher: New York : McGraw-Hill, c2011Description: 225 p. ; 24 cm.ISBN: 9780071752855; 0071752854.Subject(s): Sales presentations | Business presentations | Persuasion (Psychology) | Business communicationDDC classification: 658.4/52 Other classification: 05.31
Contents:
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5438.8.P74 K53 (Browse shelf) | 1 | Available | 2000007082 |
Total holds: 0
Includes index.
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
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