Klaff, Oren.
Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff. - New York : McGraw-Hill, c2011. - 225 p. ; 24 cm.
Includes index.
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
9780071752855 0071752854
2010039604
Sales presentations.
Business presentations.
Persuasion (Psychology)
Business communication.
HF5438.8.P74 / K53 2011
658.4/52
Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff. - New York : McGraw-Hill, c2011. - 225 p. ; 24 cm.
Includes index.
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
9780071752855 0071752854
2010039604
Sales presentations.
Business presentations.
Persuasion (Psychology)
Business communication.
HF5438.8.P74 / K53 2011
658.4/52
