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How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard.

By: Hubbard, Douglas W, 1962-.
Publisher: Hoboken, N.J. : Wiley, c2010Edition: 2nd ed.Description: xv, 304 p. : ill. ; 24 cm.ISBN: 9780470539392 (cloth); 0470539399 (cloth).Subject(s): Intangible property -- ValuationDDC classification: 657/.7
Contents:
Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.
List(s) this item appears in: Books 2010 - 2013
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Item type Current location Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HF5681.I55 H83 2010 (Browse shelf) Available 2000006445
Total holds: 0

Includes bibliographical references and index.

Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.

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