SKOLKOVO School of Management

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1. Value creation : the power of brand equity / William Neal, Ron Strauss.

by Neal, William D. (William Douglas), 1943- | Strauss, Ron (Ronald), 1943-.

Publisher: Mason, Ohio : South-Western Cengage Learning, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 N36] (1).
2. How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard.

by Hubbard, Douglas W, 1962-.

Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5681.I55 H83 2010] (1).
3. How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard.

by Hubbard, Douglas W, 1962- [author.].

Edition: Third edition.Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: �2014Online access: Companion website Availability: Items available for loan: SKOLKOVO Library [Call number: HF5681.I55 H83] (1).