Hubbard, Douglas W., 1962-
How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard. - 2nd ed. - Hoboken, N.J. : Wiley, c2010. - xv, 304 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.
9780470539392 (cloth) 0470539399 (cloth)
2009051051
GBB027784 bnb
015489347 Uk
Intangible property--Valuation.
HF5681.I55 / H83 2010
657/.7
How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard. - 2nd ed. - Hoboken, N.J. : Wiley, c2010. - xv, 304 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.
9780470539392 (cloth) 0470539399 (cloth)
2009051051
GBB027784 bnb
015489347 Uk
Intangible property--Valuation.
HF5681.I55 / H83 2010
657/.7
