Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.
Contributor(s): Cova, Bernard | Kozinets, Robert | Shankar, Avi.
Publisher: Oxford : Butterworth-Heinemann, 2007Description: xvii, 339 p. : ill. ; 24 cm.ISBN: 9780750680240; 0750680245.Subject(s): Market segmentation | Consumer behaviorDDC classification: 658.8342Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.32 .C65926 (Browse shelf) | 1 | Available | 2000000771 |
Total holds: 0
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HF5415.32 .C45 Emotion and reason in consumer behavior / | HF5415.32 .C45 2006 Эмоции и рассудок: | HF5415.32 .C45 2006 Эмоции и рассудок. Их влияние на поведение потребителя Подробнее: http://www.bolero.ru/catalog/books/9785948330341.html / | HF5415.32 .C65926 Consumer tribes / | HF5415.32 .C73 Cram101 textbook outlines to accompany Consumer behaviour, Evans, Jamal & Foxall, 1st edition. | HF5415.32 .C87 All customers are irrational : | HF5415.32 .E27 Consumer behaviour : |
Includes bibliographical references and index.
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