Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
By: Fisher-Buttinger, Claudia.
Contributor(s): Vallaster, Christine.
Publisher: Chichester ; Hoboken, NJ : Wiley, c2008Description: xxi, 358 p. : ill. ; 24 cm.ISBN: 9780470512401; 0470512407.Subject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Branding (Marketing) | Corporate imageDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 F57 (Browse shelf) | 1 | Available | 2000001305 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HD69.B7 .E43 Strategic brand management / | HD69.B7 F56 Brand storming : | HD69.B7 F56 Competing for choice : | HD69.B7 F57 Connective branding : | HD69.B7 G72 The brand innovation manifesto : | HD69.B7 G72 2006 Манифест инноваций бренда : | HD69.B7 H37 Бренд-Менеджмент. |
Includes bibliographical references and index.
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