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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.

By: Fisher-Buttinger, Claudia.
Contributor(s): Vallaster, Christine, 1971-.
Publisher: Chichester ; Hoboken, NJ : Wiley, c2008Description: xxi, 358 p. : ill. ; 24 cm.ISBN: 9780470512401; 0470512407.Subject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Branding (Marketing) | Corporate imageDDC classification: 658.827
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 F57 (Browse shelf) 1 Available 2000001305
Total holds: 0

Includes bibliographical references and index.

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