Competing for choice : developing winning brand strategies / Lars Finskud.
By: Finskud, Lars.
Publisher: London : Vola Press, c2006Description: 104 p. : ill. ; 22 cm.ISBN: 9780954532819; 0954532813.Other title: Developing winning brand strategies.Subject(s): Branding (Marketing) | Advertising -- Brand name products | Brand name products -- MarketingDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 F56 (Browse shelf) | 1 | Available | 2000001904 |
Total holds: 0
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| HD69.B7 D45 От видения бренда к оценке бренда : | HD69.B7 .E43 Strategic brand management / | HD69.B7 F56 Brand storming : | HD69.B7 F56 Competing for choice : | HD69.B7 F57 Connective branding : | HD69.B7 G72 The brand innovation manifesto : | HD69.B7 G72 2006 Манифест инноваций бренда : |
Includes bibliographical references.
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