Finskud, Lars.
Competing for choice : developing winning brand strategies / Developing winning brand strategies Lars Finskud. - London : Vola Press, c2006. - 104 p. : ill. ; 22 cm.
Includes bibliographical references.
9780954532819 0954532813
GBA613272 bnb
Branding (Marketing)
Advertising--Brand name products.
Brand name products--Marketing.
HD69.B7 / F56 2006
658.827
Competing for choice : developing winning brand strategies / Developing winning brand strategies Lars Finskud. - London : Vola Press, c2006. - 104 p. : ill. ; 22 cm.
Includes bibliographical references.
9780954532819 0954532813
GBA613272 bnb
Branding (Marketing)
Advertising--Brand name products.
Brand name products--Marketing.
HD69.B7 / F56 2006
658.827
