Закат маркетинга : Шон Келли.
By: Келли, Шон
.
Publisher: Москва; Поколение c2007Description: xxvi, 318 p. ; 24 cm.ISBN: 0470018585; 9780470018583.Subject(s): Consumers' preferences | Consumers -- Research -- Data processingDDC classification: 658.8/34 Online resources: Table of contents only | Publisher description | Contributor biographical information | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415.32 .K45 2006 (Browse shelf) | Available | 2000004013 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.32 .H475 Guilt trip : | HF5415.32 .H54 The next big thing : | HF5415.32 .J36 Consumer psychology / | HF5415.32 .K45 2006 Закат маркетинга : | HF5415.32 .L689 Exotic preferences : | HF5415.32 .S18 The consuming instinct : | HF5415.32 .S63 The truth about what customers really want / |
Includes bibliographical references and index.
The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.
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