Келли, Шон, 1960-
Закат маркетинга : Шон Келли. - Москва; Поколение c2007. - xxvi, 318 p. ; 24 cm.
Includes bibliographical references and index.
The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.
0470018585 9780470018583
2005019922
Consumers' preferences.
Consumers--Research--Data processing.
HF5415.32 / .K45 2006
658.8/34
Закат маркетинга : Шон Келли. - Москва; Поколение c2007. - xxvi, 318 p. ; 24 cm.
Includes bibliographical references and index.
The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.
0470018585 9780470018583
2005019922
Consumers' preferences.
Consumers--Research--Data processing.
HF5415.32 / .K45 2006
658.8/34
