Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers / Lawrence L. Allen ; foreword by Ángel Cabrera.
By: Allen, Lawrence L.
Publisher: New York : American Management Association, c2010Description: xi, 244 p. ; 24 cm.ISBN: 9780814414323; 081441432X.Subject(s): Chocolate industry -- China -- History | Chocolate candy -- ChinaDDC classification: 338.4/7663920951
Contents:
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD9200.C42 A45 (Browse shelf) | 1 | Available | 2000000020 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HD9018.D44 L43 The world food problem : | HD9199.U54 C53 Starbucked : | HD9199.U54 S737 2011 Onward : | HD9200.C42 A45 Chocolate fortunes : | HD9370.5 .R47 Wine brands : | HD9397 .B55 Bottled for business : | HD9397.G72 B553 2007 Бизнес в бутылке : |
Includes bibliographical references and index.
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
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