SKOLKOVO School of Management

Allen, Lawrence L., 1960-

Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers / Lawrence L. Allen ; foreword by Ángel Cabrera. - New York : American Management Association, c2010. - xi, 244 p. ; 24 cm.

Includes bibliographical references and index.

Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.

9780814414323 081441432X

2009015464


Chocolate industry--History.--China
Chocolate candy--China.

HD9200.C42 / A45 2010

338.4/7663920951