Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers / Lawrence L. Allen ; foreword by Ángel Cabrera.
By: Allen, Lawrence L.
Publisher: New York : American Management Association, c2010Description: xi, 244 p. ; 24 cm.ISBN: 9780814414323; 081441432X.Subject(s): Chocolate industry -- China -- History | Chocolate candy -- ChinaDDC classification: 338.4/7663920951
Contents:
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD9200.C42 A45 (Browse shelf) | 1 | Available | 2000000020 |
Total holds: 0
Includes bibliographical references and index.
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
There are no comments for this item.