Говори как Обама : зажигай и вдохновляй окружающих, используя коммуникационные технологии американской политической элиты / Шэл Лиэнн.
By: Шэл Лиэнн
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Publisher: Москва : Добрая Книга, c2009Description: 257 p. ; 22 cm.ISBN: 9785981244643.Subject(s): Обама, Барак -- Oratory![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | Not Tagged | PN4129.15 .L43 2009 (Browse shelf) | Available | 2000003331 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
PN1590.F55 V64 Entertainment industry economics : | PN1992.6 .W68 The entertainment economy : | PN1999.W27 S74 2006 Война за империю Disney / | PN4129.15 .L43 2009 Говори как Обама : | PN4181 .R47 Argumentation and critical decision making / | PN4784.F5 W55 Reading the financial pages for dummies / | PN6231.M2 P4 The Peter principle / |
Includes bibliographical references (p. 213-214).
The speech that started it all -- Earning trust and confidence -- Breaking down barriers -- Winning hearts and minds -- Conveying vision -- Driving points home -- Persuading -- Facing and overcoming controversy -- Motivating others to action and leaving strong last impressions -- The speech that made history-- again.
Obama's outstanding communication skills gave rise to an unprecedented political movement and fueled his success. This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication.
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