Говори как Обама : зажигай и вдохновляй окружающих, используя коммуникационные технологии американской политической элиты / Шэл Лиэнн.
By: Шэл Лиэнн
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Publisher: Москва : Добрая Книга, c2009Description: 257 p. ; 22 cm.ISBN: 9785981244643.Subject(s): Обама, Барак -- Oratory | Public speaking | Persuasion (Rhetoric) | Success in businessDDC classification: 808.51 Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | PN4129.15 .L43 2009 (Browse shelf) | Available | 2000003331 |
Includes bibliographical references (p. 213-214).
The speech that started it all -- Earning trust and confidence -- Breaking down barriers -- Winning hearts and minds -- Conveying vision -- Driving points home -- Persuading -- Facing and overcoming controversy -- Motivating others to action and leaving strong last impressions -- The speech that made history-- again.
Obama's outstanding communication skills gave rise to an unprecedented political movement and fueled his success. This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication.
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