Шэл Лиэнн.
Говори как Обама : зажигай и вдохновляй окружающих, используя коммуникационные технологии американской политической элиты / Шэл Лиэнн. - Москва : Добрая Книга, c2009. - 257 p. ; 22 cm.
Includes bibliographical references (p. 213-214).
The speech that started it all -- Earning trust and confidence -- Breaking down barriers -- Winning hearts and minds -- Conveying vision -- Driving points home -- Persuading -- Facing and overcoming controversy -- Motivating others to action and leaving strong last impressions -- The speech that made history-- again.
Obama's outstanding communication skills gave rise to an unprecedented political movement and fueled his success. This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication.
9785981244643
2009278227
GBA898045 bnb
014690988 Uk
Обама, Барак--Oratory.
Public speaking.
Persuasion (Rhetoric)
Success in business.
PN4129.15 / .L43 2009
808.51
Говори как Обама : зажигай и вдохновляй окружающих, используя коммуникационные технологии американской политической элиты / Шэл Лиэнн. - Москва : Добрая Книга, c2009. - 257 p. ; 22 cm.
Includes bibliographical references (p. 213-214).
The speech that started it all -- Earning trust and confidence -- Breaking down barriers -- Winning hearts and minds -- Conveying vision -- Driving points home -- Persuading -- Facing and overcoming controversy -- Motivating others to action and leaving strong last impressions -- The speech that made history-- again.
Obama's outstanding communication skills gave rise to an unprecedented political movement and fueled his success. This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication.
9785981244643
2009278227
GBA898045 bnb
014690988 Uk
Обама, Барак--Oratory.
Public speaking.
Persuasion (Rhetoric)
Success in business.
PN4129.15 / .L43 2009
808.51
