От видения бренда к оценке бренда : стратегический процесс роста и усиления брендов / Лесли де Чернатони.
By: Лесли де Чернатони
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Series: Marketing series (London, England): Publisher: Москва ; Группа ИДТ : 2007Description: xi, 309 p. : ill. ; 24 cm.ISBN: 9785948330297.Subject(s): Brand name products -- Planning![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | Not Tagged | HD69.B7 D45 (Browse shelf) | Available | 2000003488 | ||
Book | SKOLKOVO Library Shelves | Not Tagged | HD69.B7 D45 (Browse shelf) | Available | 2000003068 |
Total holds: 0
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HD69.B7 C73 Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition. | HD69.B7 D37 Competitive success : | HD69.B7 D43 From brand vision to brand evaluation : | HD69.B7 D45 От видения бренда к оценке бренда : | HD69.B7 D45 От видения бренда к оценке бренда : | HD69.B7 .E43 Strategic brand management / | HD69.B7 F56 Brand storming : |
Includes bibliographical references and index.
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