| 000 -LEADER |
|---|
| fixed length control field |
01398cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2045302 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20070912164446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
921210s1992 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92248309 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9785948330297 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
D45 1992 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Лесли де Чернатони. |
| 9 (RLIN) |
523 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
От видения бренда к оценке бренда : |
| Remainder of title |
стратегический процесс роста и усиления брендов / |
| Statement of responsibility, etc |
Лесли де Чернатони. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Москва ; |
| Name of publisher, distributor, etc |
Группа ИДТ : |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 309 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Planning. |
| 9 (RLIN) |
524 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
362 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (London, England) |
| 9 (RLIN) |
525 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
