От видения бренда к оценке бренда : стратегический процесс роста и усиления брендов / Лесли де Чернатони.
By: Лесли де Чернатони
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Series: Marketing series (London, England): Publisher: Москва ; Группа ИДТ : 2007Description: xi, 309 p. : ill. ; 24 cm.ISBN: 9785948330297.Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.8/27
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HD69.B7 D45 (Browse shelf) | Available | 2000003488 | ||
| Book | SKOLKOVO Library Shelves | Not Tagged | HD69.B7 D45 (Browse shelf) | Available | 2000003068 |
Total holds: 0
Includes bibliographical references and index.
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