Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
By: Newlin, Kate.
Publisher: Amherst, N.Y. : Prometheus Books, c2009Description: 292 p., [8] p. of plates : ill. ; 24 cm.ISBN: 9781591026877; 1591026873.Subject(s): Brand name products | Consumers -- Attitudes | Customer loyalty | Branding (Marketing)DDC classification: 658.8/27 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 N42 (Browse shelf) | 1 | Available | 2000002368 |
Total holds: 0
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| HD69.B7 M67 The global corporate brand book / | HD69.B7 N33 Living brands : | HD69.B7 N36 Value creation : | HD69.B7 N42 Passion brands : | HD69.B7 P647 2012 Brand turnaround : | HD69.B7 .P749 Brand immortality : | HD69.B7 R54 Power brands : |
Foreword by Mark DiMassimo.
Includes bibliographical references (p. 263-270) and index.
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