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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.

By: Newlin, Kate.
Publisher: Amherst, N.Y. : Prometheus Books, c2009Description: 292 p., [8] p. of plates : ill. ; 24 cm.ISBN: 9781591026877; 1591026873.Subject(s): Brand name products | Consumers -- Attitudes | Customer loyalty | Branding (Marketing)DDC classification: 658.8/27 Online resources: Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 N42 (Browse shelf) 1 Available 2000002368
Total holds: 0
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HD69.B7 M67 The global corporate brand book / HD69.B7 N33 Living brands : HD69.B7 N36 Value creation : HD69.B7 N42 Passion brands : HD69.B7 P647 2012 Brand turnaround : HD69.B7 .P749 Brand immortality : HD69.B7 R54 Power brands :

Foreword by Mark DiMassimo.

Includes bibliographical references (p. 263-270) and index.

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