Transforming your go-to-market strategy : the three disciplines of channel management / V. Kasturi Rangan ; with the research assistance of Marie Bell.
By: Rangan, V. Kasturi.
Publisher: Boston, Mass. : Harvard Business School Press, c2006Description: x, 289 p. : ill. ; 25 cm.ISBN: 9781591397663; 1591397669.Subject(s): Marketing channels -- Management | Business logistics | Physical distribution of goodsDDC classification: 658.87| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.129 .R36 (Browse shelf) | 1 | Available | 2000001664 |
Total holds: 0
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| HF5415.127 .H66 Marketing strategy and competitive positioning / | HF5415.129 .D46 Distribution channels : | HF5415.129 .M365 Marketing channels / | HF5415.129 .R36 Transforming your go-to-market strategy : | HF5415.129 .R65 1998 Управление каналами дистрибуции / | HF5415.129 .W55 The multichannel challenge : | HF5415.13 .A97 It's not who you know, it's who knows you! : |
Includes bibliographical references (p. 279-282) and index.
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