000 -LEADER |
fixed length control field |
01105cam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
2005030893 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
051021s2006 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2005030893 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781591397663 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
1591397669 |
050 04 - CLASS MARK |
Class Mark |
HF5415.129 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Rangan, V. Kasturi. |
245 10 - TITLE STATEMENT |
Title |
Transforming your go-to-market strategy : |
Subtitle |
the three disciplines of channel management / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Boston, Mass. : |
Publisher |
Harvard Business School Press, |
Date |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
x, 289 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing channels |
650 #0 - SUBJECT HEADINGS |
Subject term |
Business logistics. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Physical distribution of goods. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 279-282) and index. |