Rangan, V. Kasturi.
Transforming your go-to-market strategy : the three disciplines of channel management / V. Kasturi Rangan ; with the research assistance of Marie Bell. - Boston, Mass. : Harvard Business School Press, c2006. - x, 289 p. : ill. ; 25 cm.
Includes bibliographical references (p. 279-282) and index.
9781591397663 1591397669
2005030893
Marketing channels--Management.
Business logistics.
Physical distribution of goods.
HF5415.129 / .R36 2006
658.87
Transforming your go-to-market strategy : the three disciplines of channel management / V. Kasturi Rangan ; with the research assistance of Marie Bell. - Boston, Mass. : Harvard Business School Press, c2006. - x, 289 p. : ill. ; 25 cm.
Includes bibliographical references (p. 279-282) and index.
9781591397663 1591397669
2005030893
Marketing channels--Management.
Business logistics.
Physical distribution of goods.
HF5415.129 / .R36 2006
658.87
