Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn.
By: Kono, Toyohiro.
Contributor(s): Lynn, Leonard H.
Publisher: Basingstoke ; New York : Palgrave Macmillan, 2007Description: xvi, 263 p. : ill. ; 23 cm.ISBN: 9780230001992; 0230001998.Subject(s): New products -- Management | Product management | Strategic planning | Business planning | International business enterprises -- Management -- Case studiesDDC classification: 658.575Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | HF5415.153 .K66 (Browse shelf) | 1 | Available | 2000001111 |
Total holds: 0
Includes bibliographical references and index.
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