SKOLKOVO School of Management

Kono, Toyohiro.

Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn. - Basingstoke ; New York : Palgrave Macmillan, 2007. - xvi, 263 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9780230001992 0230001998

2006050835


New products--Management.
Product management.
Strategic planning.
Business planning.
International business enterprises--Management--Case studies.

HF5415.153 / .K66 2007

658.575