Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Edition: 3rd ed., Pearson international ed.Description: xxi, 692 p. : col. ill. ; 26 cm.ISBN: 9780132336222; 0132336227.Subject(s): Brand name products -- ManagementDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 K45 (Browse shelf) | 1 | Available | 2000000798 |
Total holds: 0
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| HD69.B7 K37 The new strategic brand management : | HD69.B7 K445 Best practice cases in branding : | HD69.B7 K449 Стратегический брэнд-менеджмент : | HD69.B7 K45 Strategic brand management : | HD69.B7 K66 Brand society : | HD69.B7 K68 B2B brand management / | HD69.B7 .L56 Brand sense : |
Previous ed.: c2003.
Includes bibliographical references and index.
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